Marithé François Girbaud has unveiled the 2024 Spring Campaign photoshoot featuring brand models Go Yoon-jung and Crush.
The Marithé François Girbaud 2024 Spring Campaign, themed ‘Marithé For Good time’, captures the unique essence of actress Go Yoon-jung and singer Crush in a vintage texture and monochrome tone, presenting new facets of the two celebrities never seen before.
In the photoshoot, Go Yoon-jung and Crush perfectly embody the Marithé François Girbaud 2024 Spring Collection with their impressive gazes and mystical atmosphere, establishing themselves as unique icons of the brand.
Especially, Go Yoon-jung showcased a commanding presence by styling her long straight hair with a black vegan leather jacket and white pants, and also displayed an elegant mood by pairing a classic logo knit, embodying Marithé François Girbaud’s identity, with a maxi denim skirt.
Moreover, they freely utilized point colors that evoke the season, such as pink, green, and purple, showcasing the versatile charm of being 'tone breakers'.
Additionally, they exuded an undeniable aura by styling an appliqué detail hooded baseball jacket as if it was slipping off and striking a looking-back pose.
Singer Crush also showcased his unique cool charm and perfect style. Known for his photogenic abilities, he freely posed in a variety of ways, such as loosening one strap of his denim overalls or slightly lifting the neckline of his varsity jacket, eliciting admiration from viewers.
In addition, he reinterpreted the new Marithé François Girbaud wearing a vintage dying sweatshirt setup and gazing intensely at the camera, showcasing Crush's unique relaxed mood.
The Marithé François Girbaud 2024 Spring Collection worn by Go Yoon-jung and Crush is available at the official online store, online platforms including Musinsa, 29CM, and HAGO, as well as at offline stores nationwide.
Meanwhile, Marithé François Girbaud was founded in 1972 by Marithé Bachellerie and François Girbaud and continues to lead the trend with its European casual sensibility.