Sistar's Bora, Reveals Healthful and Radiant Photo Shoot

LF's contemporary lifestyle brand 'Double Flag' has unveiled a photo shoot for the SS24 (Spring Summer) season with new ambassador 'Bora'.

Bora, a member of the duo 'SISTAR19' originating from the group 'Sistar', has made a comeback after an 11-year hiatus and is actively continuing her career. A representative from LF Double Flag stated, "Bora, who usually lives a cheerful and energetic lifestyle filled with her unique healthfulness, was considered a perfect match for the brand slogan of Double Flag (Golf with Fun, Life with Fun) and its values, which is why she was chosen to be the brand ambassador."

'Bora' will be active as the brand ambassador for Double Flag up until the upcoming summer season, during which she will sequentially unveil the main and daily photo shoots for the SS24 season. The first photo shoot, revealed today (March 4th), focused on the vibrant energy and fun mood emphasized by Double Flag's signature orange color theme.

In this photo shoot, Bora wore Double Flag's SS24 season signature items, 'Reversible Dual-letter Graphic Wide Pants' and 'SmileO Graphic Jumpsuit'. These items have been well-received by customers since their launch in February, with 'Reversible Dual-letter Graphic Wide Pants' going into reorder just three weeks after launch.

Since its launch in September 2020, 'Double Flag' by LF has established itself as a youthful golf culture brand, proactively interpreting the changing trends in golf wear and the needs of young golfers in their thirties, thereby symbolizing youth.

For this spring-summer season, the 'CITY GOLF' collection tailored for young golfers who value both golf and fashion trends has been introduced, showcasing golf looks that emphasize ▲Fun ▲Twist ▲DoubleFit as its three main keywords.

The fun and witty elements are highlighted with items like the 'Hole-in-One' graphic tee, which uses the trajectory of a golf ball as a message letter, and the 'Swing Angle' graphic tee, which expresses the psychology of golf swing angles. The 'DualLetter' pants, which feature an unbalanced brand letter logo printed on the back, and the 'Mirroring' graphic tee, which shows the text correctly when looked at in a mirror, are among the items that emphasize the twist element, offering a new and unique design compared to previous collections.

The products from the newly unveiled SS24 Double Flag 'Bora' photo shoot are available at LF Mall, Musinsa, TheCartGolf, and the Double Flag brand mall, among other locations.