Daks Recommends the Essence of Classic Look, 24SS 'New London' Collection

LF's British classic brand Daks introduces its men's collection for the 24 Spring·Summer season, themed 'New London'.

Daks, having received the 'Royal Warrant' from the British royal family, recognizes its quality and value and continues to build a differentiated branding with the name itself. This New London collection introduces classic men's fashion items such as the trench coat and blazer reinterpreted in a 'Modern British' style, catching the eye for this spring season.

The key item proposed is the trench coat. The 'Single Heritage Trench Coat' uses the unique 'house check' pattern as a lining, allowing wearers to feel Daks' classic sensibility. It is known for its luxurious sheen and texture from the material, and can be easily styled not only for formal but also casual outfits. It is also water-repellent, which makes it convenient to wear on rainy days.

The trench coat was originally worn by British soldiers during World War I to protect against harsh weather and wet conditions while enhancing mobility. It has since evolved into various designs, becoming a representative outerwear for transitional seasons regardless of gender, age, or style. Daks maintains the essence of British elegance while proposing new designs of trench coats annually, positioning itself as a leading trench coat brand.

Additionally, the 'London Blazer' made with fabric from the Italian manufacturer 'Carlo Barbera' is suggested as a must-have item for men's styling this spring. The 'London Blazer', a double-button design jacket, uses navy color and gold-toned button decorations, making it suitable for formal suit styles as well as casual looks. It features light shoulder pads and interfacing for a light, body-fitting wear experience.