Designer brand Michael Kors has unveiled its Spring 2024 advertising campaign with global brand ambassador Dahyun.
This season's campaign, shot by photographer Kim Hee-joon, captures an effortless and modern charm, blending a relaxed and casual atmosphere with a sophisticated and chic vibe.
In the campaign images and videos, Dahyun exudes charm by diversely matching items from Michael Kors' Spring 2024 season.
Dahyun has been closely associated with the brand, attending both Spring/Summer and Fall/Winter runway shows during New York Fashion Week for the past few seasons, and featuring in Michael Kors' 2023 Fall/Holiday season campaign. She also made an appearance at the Michael Kors 2024 Fall/Winter collection runway show in February 2024.
Designer Michael Kors expressed, "Dahyun is full of energy and vibrancy, captivating global audiences. From her incredible talent to her unique style, she perfectly represents our brand."
This spring, Michael Kors focused on creating comfortable yet chic outfits, showcasing their confident approach. The ready-to-wear items are designed to easily match any look and effortlessly complete a stylish ensemble, while accessories also contribute to the look with simple yet impactful designs. Notably, the stylish designs of Colby and Tribeca are worth paying attention to for both day and night.