Songzio X Warner Brothers, First Collection Reinterpreting Looney Tunes Revealed

On March 15th, Songzio, a leading Korean designer brand, unveiled its first collaboration collection with Warner Brothers Discovery Global Consumer Product, marking the first such collaboration between a Korean high-end designer brand and the global film company.

Songzio, a trailblazer in the fashion world with its artistic works and activities including Paris Fashion Week, continues to attract industry attention with yearly collaborations with global studios.

Warner Brothers, celebrating its centennial last year, was founded in 1923 and is a renowned American film production and distribution company, famous for the comic series 'Looney Tunes', the global bestseller 'Harry Potter', the fantasy classic 'Lord of the Rings' series, and the superhero 'DC Comics' series, including Batman and Superman.

For this 'Warner Brothers X Songzio' collaboration, Songzio presents a unique collection and artworks reinterpreting Warner Brothers' globally beloved 'LOONEY TUNES'.

Looney Tunes, a series of animated shorts produced since 1930, is a hallmark of Warner Brothers Animation. Characters such as 'Bugs Bunny', 'Tweety Bird', 'Sylvester the Cat', and 'Taz' will be reinterpreted in Songzio's artistic and avant-garde style.

The collection will bring Looney Tunes characters such as 'Bugs Bunny', the cute and familiar 'Tweety Bird', and the often outwitted 'Sylvester' and 'Taz', to life in new original artworks unique to the Songzio house, showcasing a novel collaboration.

This collection, the largest in Songzio's history of collaborations, will feature ten original artworks. The familiar and lovable characters of Looney Tunes will be reinterpreted in Songzio's unique artistic mood, creating new and original works, and showcased through Songzio's sophisticated embroidery techniques.

The 'Warner Brothers X Songzio' collection will be released in two phases, on March 15th and April 5th, with the first collection comprising thirteen types of short-sleeved T-shirts and three types of shirts. The first collection will be pre-released on the official e-commerce site on March 8th and will be available in stores nationwide from March 15th.

Songzio, representing Korea's K-luxury brands, operates over 70 stores nationwide including France's Printemps Department Store, Harvey Nichols, Galleria Luxury Hall, Shinsegae Gangnam Store, and The Hyundai Seoul, and is growing as a global fashion house with the upcoming opening of flagship stores in Seoul and Paris this year.