Im Yoon-ah's Elegant Spring Business Look

JIGOTT, launched by BABA Fashion (Chairman Moon In-sik), has revealed the 2024 SS collection featuring actress Im Yoon-ah.

This season's theme is 'Relaxation & Confidence', projecting the image of Im Yoon-ah through light and shadow to create a poetic and elegant atmosphere. The additional advertisement campaign is presented with finer silhouettes and a variety of colorways.

The white blouse shows a variation of the basic shirt with puff sleeve details and cut-out designs, proposing a more special look. In the photoshoot, Im Yoon-ah showcased the perfect spring business look, pairing it with formal wide slacks.

Other items include a set-up jacket with attractive pintuck details and wide sleeves, and skirts in light khaki colors adding a more classic charm.

The newly revealed blue tailored jacket can be styled in a 2WAY fashion, either casually with a T-shirt or as a set-up look with matching material slacks.

Items unique to JIGOTT from the previously released 24SS ad campaign have been receiving a lot of love immediately after the advertisement cuts were released.

The trench coat, with a detachable neckline scarf as its highlight, has evoked a positive response from customers upon release for its classic elegance filled with JIGOTT's sensibility, and the midi flare skirt, reminiscent of spring, has also been recording high sales.

The 2024 SS collection, collaborated with Im Yoon-ah, can be seen on JIGOTT's official Instagram, website, and on baba.com, and will be sequentially released in JIGOTT stores nationwide.