Marithé François Girbaud, "A Comfortable Summer Day"

Fashion brand Marithé François Girbaud has unveiled its Summer 2024 collection.

The new Summer 2024 collection is inspired by the relaxed and leisurely atmosphere of French Provence. This season features a color palette with a vintage tone reminiscent of sun-faded colors, capturing youthful moments blended with warm summer air. It showcases new graphics symbolizing Marithé’s archival sources and seasonal keywords.

The unveiled Marithé François Girbaud Summer 2024 collection features a variety of new styles, including summer tweed jackets, crochet shirts, and half sweat setups. The brand's signature item, the T-shirt, has become more diverse. Besides the classic logo and lettering logo T-shirts, it has introduced a more sporty casual mood with vintage baseball and football T-shirts. The collection also proposes a stylish look with half-sleeve knits and blouses featuring sailor collar details, reflecting Marithé François Girbaud’s unique French identity.

The brand has further strengthened its denim line, which encapsulates its heritage. Half denim pants are now available in three-quarter and five-quarter lengths, and pants with stylish cargo details are also introduced. Additionally, the collection suggests various looks utilizing denim, including a denim vest with vintage washing, a charming beret with ribbon details, shoulder bags, and heart keyrings. Romantic sheer leg warmers, eye-catching scrunch straps, and flat shoes are also included to keep up with trends.

The Marithé François Girbaud Summer 2024 collection will be sequentially revealed through the official online store, Musinsa, and 29CM, and will also be available at offline stores nationwide. A 5% discount promotion will run for seven days on the official online store and 29CM to celebrate the launch.

Founded in 1972 by Marithé Bachellerie and François Girbaud, Marithé François Girbaud presents trend-setting European casual fashion.