Dream Factory, Launching Street Casual Brand 'Wild Rock'

Dream Factory (CEO Oh Joon-sik among others) is launching the trendy street casual brand Wild Rock (WILD ROCK).

'Wild Rock' is a brand that embodies the process of finding your own comfortable style just as one finds the right music to suit their mood, inspired by "Rock will never die".

With the motto "Let's live happily in a rough world", Wild Rock features comfortable daily looks accessible to anyone regardless of gender. Particularly, 'Wild Rock' leverages its own fabric and accessory sourcing and production experience to reduce distribution margins and enhance production quality, making it a brand that offers reasonable prices and appeals to a wide age range from teenagers to those in their 30s.

The first 24SS collection will continuously present items like sweat setups, synthetic jackets, and t-shirts with various colors and artwork designs, emphasizing Wild Rock's unique brand identity.

In celebration of the brand's own mall launch on March 12 (Tuesday), various events including a 40-60% discount on all products and giveaways will be held, and alongside this, marketing strategies will be rolled out to increase brand awareness among customers.