RVN Strengthens Asian Wholesale and Online Sales Channels

On March 11, 2024, New York-based contemporary high-end knitwear brand RVN will significantly strengthen its wholesale and online sales channels in Asia, including China and Japan, starting from the upcoming spring season.

In the Japanese market, RVN plans to hold the "RVN Art-Drop POP UP" for local customers at Osaka Hankyu Department Store from April 3rd to 9th. This popup will debut RVN's 24SS collection and collaboration items with digital artists, marking the start of RVN’s active expansion in the Japanese market.

Particularly, RVN has received significant attention since hosting a buyer-invite showcase in Tokyo in September 2023. RVN will continue to enhance brand promotion through collaborations with Japanese influencers who are keen on K-fashion and develop products for the local MZ generation as part of its expansion strategy in the Japanese market.

Furthermore, RVN has formed a technological partnership with the global textile machinery company Shima Seiki, developing RVN knitwear through Shima Seiki's 3D knitting machines, thereby raising expectations as a global partner.

RVN possesses in-house domestic production and 3D knitting technology, focusing on product design, comfort, and quality. Launched in New York, the high-end knitwear brand has been favored by global celebrities such as Beyoncé, Taylor Swift, and Katy Perry since its debut in South Korea in 2021.