Actor Ahn Hyo-seop Selected as Lacoste Ambassador

The French fashion sports brand 'LACOSTE' has selected actor Ahn Hyo-seop as a Lacoste ambassador.

Actor Ahn Hyo-seop was revealed as the new member of the brand family starting this year, following his attendance at the FW24 fashion show, a global event of Lacoste, during Paris Fashion Week on March 5th (local time).

A Lacoste representative stated, "The image of Ahn Hyo-seop, who is always challenging and showing a new appearance with his versatile talents in singing, dancing, and acting, is connected with the persistent and bold 'crocodile' spirit of René Lacoste, a tennis legend and fashion icon of the 1920s. His unique fresh and elegant atmosphere, and authentic demeanor also match the values pursued by the brand, hence he was selected as the new ambassador of Lacoste."

"With his ability to switch between masculinity and boyish charm, and always showcasing a stylish look, he is the ideal person to perfectly embody the classic and elegant fashion sports silhouette that René Lacoste aspired to under the message 'Playing and Winning are not enough without Style.' We have high expectations for our future endeavors with him," added the spokesperson.

Regarding this, Ahn Hyo-seop said, "When I was a child, my father often wore Lacoste polo shirts, and he always looked elegant. The memory of buying a Lacoste polo shirt with my father at the store on Champs-Élysées suddenly comes to mind, and it's very joyful that the brand, which was with my father's generation, now shows a new face through me. I think it's amazing that Lacoste, a brand with solid roots and values forged over 90 years, continues to be a unique brand encompassing both fashion and sports. I am very excited about the various partnership activities I will undertake with Lacoste, and look forward to showing you new aspects of myself."

Meanwhile, actor Ahn Hyo-seop made his acting debut in 2015 and has received a lot of love through consistent work in productions like SBS's Hong Chun-gi, SBS's Business Proposal, and Dr. Romantic 2,3. Especially, Business Proposal, released through Netflix, swept the number one spot in various countries including Hong Kong, Japan, and Indonesia, establishing him as a global star. Recently, he has proven his power by gathering 60,000 global audiences through his Asian tour. He is currently preparing for his screen debut as the protagonist 'Kim Dok-ja' in the movie 'Omniscient Reader’s Point of View', and is expected to continue his acting activities across TV and film.