Ugg, New Face to Continue the Trend of Leading Brands, 'NewJeans Hanni' Selected

Ugg has chosen NewJeans 'Hanni' as a global ambassador, continuing the 'trending brand' wave.

Shinsegae International's global lifestyle brand Ugg has selected NewJeans Hanni as its new global ambassador. This is the first time a K-pop idol has become Ugg's exclusive global ambassador.

NewJeans is a group known for its unique concept, style, and performance, gaining explosive global popularity from its debut. It has emerged as the hottest icon, leading trends not only in music but also in fashion and beauty.

Among them, Hanni is receiving a lot of love for her distinctive attractive vocal tone and unique, trendy fashion style. She has expressed her affection by saying, "Ugg has been a brand with me since childhood; I have many personal memories with it. It feels like a dream to become Ugg's global ambassador."

Ugg will kick off its spring-summer season marketing in earnest by unveiling an advertising campaign featuring Hanni as a model from this month. The influence of Hanni, who enjoys global popularity, is expected to appeal attractively to the brand's main customer base, the Gen Z and young millennials.

The campaign, themed 'To-Play List' instead of 'To-Do List', captures Hanni's journey seeking fun or minor yet enjoyable activities.

The lively atmosphere of the campaign, inspired by Hanni's active and playful personality, matches well with Ugg's newly launched spring-summer product collection 'Venture Daze'. The Venture Daze collection, inspired by 'adventure', features active and sporty designs. It presents two styles of environmentally friendly footwear made from sugarcane, including unique sole slip-ons (mules) and slippers reminiscent of tires.