New Balance, Collaboration with Pottery Unveiled 574

E-Land World (CEO Choi Woon-shik) global sports brand New Balance is collaborating with Pottery to open a pop-up store and carry out a collaboration project.

New Balance has prepared a collaboration with the contemporary brand Pottery to celebrate the release of the premium version of its brand representative million-seller '574 series', 'The Premium 574' pack.

New Balance and Pottery are launching the 'Leader in Classic' marketing campaign and will introduce a package product collaborated together through the 'The Premium 574' pack.

'The Premium 574' pack will be released in two types: 574 Soft Gray and 574 Hard Navy. The 574 Soft Gray features a gray color inspired by the 990v1 and hairy suede material, while the 574 Hard Navy boasts high quality with a navy color inspired by the M1400 and premium nubuck material.

The pop-up store created for this collaboration can be found at 29CM Lee Goo-seong in Seongsu until March 24th. The pop-up store, under the concept of 'The 574 Corporation', will host various experiences and events.

During the event, a limited edition of 100 sets will be available online at 29CM and at the offline Lee Goo-seong store. The 574 Premium Edition commemorates the release of 'The Premium 574' with an 8k gold engraved shoehorn, an iPhone strap watch represented in key colors of grey and navy, a Pottery dark blue comfort shirt, and 574 shoes included in the package product.

A representative from E-Land New Balance stated, “This collaboration is a project prepared together with the contemporary brand Pottery to celebrate the launch of 'The Premium 574' pack by New Balance. Through this project, we hope to convey the value of leadership, where each individual gives their best and holds responsibility in their respective positions.”