TAG Heuer Triumphs at Gala Dinner Event

Swiss luxury watchmaker TAG Heuer held a successful gala dinner event on June 25 at the Oil Tank Culture Park in Seoul, celebrating the brand's unique racing spirit and the elegance of precise watchmaking.

This event was a special occasion commemorating TAG Heuer's rich heritage, bold innovation, and deep connection with the high-performance racing world.

The event was graced by the presence of TAG Heuer's Global CEO Antoine Pin, along with TAG Heuer friends Dex, Han Hyo-joo, Park Min-young, Park Hyung-sik, ATEEZ's San, Choo Shin-soo, Lee Sang-hwa, Hwang Hee-chan, Son Yeon-jae, Yoon Sung-bin, as well as celebrities, media, and key figures from the fashion, retail, and cultural sectors.

This gala dinner was designed to offer a sensory experience of TAG Heuer's longstanding motorsport DNA and brand philosophy. At the entrance, a Formula 1 machine from the Oracle Red Bull Racing Team, with which TAG Heuer has partnered since 2016, was displayed, capturing attendees' attention upon arrival. The dinner program, hosted by MC Ahn Hyun-mo, combined TAG Heuer's compelling storytelling with world-class entertainment, leaving a lasting impression.

The intense dance performance by Just Jerk and dynamic live stages by Chungha and Jay Park created an unforgettable night, with the lively after-party continuing into the late hours.

In his speech, CEO Antoine Pin remarked, "This year marks a significant milestone as TAG Heuer Korea officially establishes its branch, embarking on a new journey," and added, "Through the newly introduced 'Designed To Win' campaign, we aim to share the spirit of transcending limits and the true values pursued by TAG Heuer with more people."

The 'Designed To Win' campaign is a modern expression of TAG Heuer's philosophy of excellence, resilience, and innovation. It highlights various victories achieved by individuals, teams, or in competition, along with the relentless efforts behind them, symbolically conveyed through iconic collections like the TAG Heuer Carrera and TAG Heuer Monaco.

Meanwhile, following this event, TAG Heuer plans to display the Oracle Red Bull Racing Team's F1 machine showcased at the event at Paradise City Plaza in Incheon until July 6, allowing more customers to directly experience the brand’s motorsport DNA.