"Urban Traveler: Journey with Rimowa Bronze"

Premium mobility brand Rimowa has unveiled a digital pictorial with Ro Woon for W Korea to celebrate the launch of its new original seasonal color, Bronze.

The video and pictorial, first revealed through W Korea on July 1, showcase Rimowa's iconic original collection alongside Ro Woon. The pictorial not only features the newly launched Original Bronze suitcase but also presents a diverse collection of aluminum products that best represent Rimowa's identity.

Amidst the modern and elegant vibes of silver and black, the rich hue of Bronze stands out distinctly. Additionally, Ro Woon perfectly embodies a kitschy yet wild look, adding a unique twist to Rimowa's refined and chic mood.

Another special aspect of this project is the scene where Ro Woon cuts his hair on set. In a transformation reminiscent of a movie scene, he cuts his familiar long hair into a shorter style, conveying a new sensitivity ahead of his upcoming military enlistment. Alongside Rimowa, he presents a blend of youthful and mature looks, hinting at the anticipation of new journeys to come.

Meanwhile, the Rimowa Original Bronze suitcase featured in Ro Woon's pictorial is available at Rimowa stores and the official online store.