"Express Yourself: Launch of 'Textbook Seoul'"

The daily lifestyle brand 'TEXTBOOK SEOUL', which redefines the philosophy and attitude contained in fashion, has officially launched.

Starting from the question, 'How does clothing reflect our lives beyond mere appearance?', TEXTBOOK SEOUL focuses on the influence of clothing on an individual's psychological state, self-awareness, and social roles.

As the brand name suggests, it uses the most basic form of clothing, the t-shirt, as a textbook, designed to share thoughts and express the mood of the day through clothing. Featuring designs centered around phrases that capture personal emotions and attitudes instead of simple logos, it offers fits and styles that consider body shape and taste, along with a wide range of phrase options, allowing anyone to naturally express their stories and emotions through clothing.

A brand representative stated, “Clothing is a means to express confidence, set the tone for the day, perceive oneself, and reveal it externally,” adding, “We hope the t-shirt functions as a blank canvas and another text that can encapsulate personal thoughts and stories.”
TEXTBOOK SEOUL plans to continue presenting new ways to express the wearer's day and attitude through sentences that capture various emotions and perspectives, and its products are available on the official online store.