This summer, 'see-through' fashion is no longer a shock. Now, intentionally 'showing' is the key to summer style. Lifestyle company LF announced that lightweight and cool items made of transparent materials like 'see-through', 'sheer', and 'mesh' are leading the 2025 summer fashion trends.
An LF representative stated, “Choosing the right materials can create a stylish yet practical summer look,” adding, “Various brands are releasing items that allow for summer-appropriate exposure without being excessive or burdensome.”
According to LF Mall, in June alone (6/1~30), searches for 'mesh' increased by 217%, 'sheer' by 790%, and 'see-through' by 120% compared to the previous year.
In the past, knitwear in summer was considered somewhat heavy and hot, but knitwear using breathable mesh material has become a popular item for the summer season. It's becoming a go-to item for indoor air conditioning in summer or to wear over bikinis at resorts.
A representative example is the 'Mesh Long Sleeve Knit' from the French contemporary brand 'Vanessa Bruno', imported and sold by LF. With its cool feel and stylish silhouette, it sold out immediately upon release and is now being reordered.
The A.T. Vanessa Bruno 'Mesh Hooded Cardigan' also combines style and practicality, made with cool mesh material and a hooded design, leading to a reorder after selling out.
Dunst's 'Trim Knit' is also gaining popularity as a versatile item for both indoor and outdoor summer wear, thanks to its simple design and light, thin material.
This summer, shirts, skirts, and dresses are also embracing 'transparency'. Sheer materials that subtly reveal are optimized for layered styling rather than standalone wear, creating a sophisticated summer look.
Dunst's 25SS season 'Sheer Shirt' that subtly reveals has become highly popular, with some sizes sold out. Additionally, a new layered style 'Sheer Dress' has been released, allowing for a variety of moods depending on the innerwear.
The bag trend also sees styles like net bags and see-through bags where the contents inside are naturally visible, dominating the 25SS season. The materials are lightweight and breathable mesh or raffia, with colors ranging from natural tones to resort-inspired pastels and vivid hues.
Hazzys Accessories, Daks Accessories, A.T. Vanessa Bruno Accessories, and Dunst are all showcasing highly versatile summer net bags that are enjoying high sales rates both in the city and at resorts.
The Hazzys Accessories net bag, launched in early June, has been gaining initial enthusiasm with rising weekly sales. In addition, a variety of seasonal bags such as scarf bags as eco-bag alternatives and rattan bags matching this summer's trend are being introduced. For rattan bags, the tote style is sold out and currently being reordered.
The 'Mesh Shoulder Bag' from Daks Accessories is seeing high sales of the 'brown' color, which is not commonly handled by other brands, with weekly sales increasing as the summer season approaches.
The A.T. Vanessa Bruno accessory net bag became a hot topic due to fashion influencers wearing it, leading to a reorder. It has become a popular item, ranking high in the bag category of partnered malls. Dunst is also introducing a handmade logo net bag for the first time this season.
The Italian luxury brand 'Forte Forte's organza nylon shoulder bag, combining style and practicality, is nearing sell-out status in blue color on LF Mall.
The 'see-through' trend continues in summer footwear as well. Particularly, mesh flats that subtly reveal the toes are being released by various brands and gaining attention.
The mesh flats by A.T. Vanessa Bruno Accessories feature a breathable mesh body with lambskin lining, and a detachable pearl detail as a unique point. They have shown strong sales reactions since launch and are nearing sell-out.
The Jill by Jill Stuart mesh flats are also nearing sell-out, offering both breathability and a stylish silhouette, making them a versatile point item both for everyday wear and at resorts.
The Italian luxury brand 'Forte Forte' imported and sold by LF offers see-through flat shoes with a unique minimal yet luxurious design, quickly selling out major sizes on LF Mall and gaining high popularity.