Gucci Unveils New 25FW Eyewear Collection

Italian luxury brand Gucci has unveiled its new 'Gucci Lido' campaign, capturing the essence of an Italian summer.

This campaign captures spontaneous moments and an atmosphere of endless possibilities under the warm sun, showcasing Gucci House's latest eyewear styles through its sensuous visuals. Bold yet natural, this collection harmonizes Gucci's unique heritage with a modern sensibility, offering a fresh perspective on the seasonal collection.

The campaign features actress Daisy Edgar-Jones, with photographer Jim Goldberg's signature handwritten notes enhancing the laid-back holiday vibe at the beach in the still images. The vivid color palette of translucent acetate frames evokes a lively sense of liberation and freedom, while the embossed GG monogram detail reinterprets Gucci's iconic house codes with a modern twist, completing a stylish look.