Doucan Unveils 2026 F/W Theme 'Still Elysium'

K-Fashion Designer brand Doucan (CEO Choi Chung-hoon) will unveil its 2026 F/W collection at Seoul Fashion Week on February 6 at 6 PM in DDP Art Hall 1.

Doucan is a high-end contemporary brand inspired by the light and colors of nature, objects, and spaces, reinterpreted through the designer's sensibility. Every season, it presents unique collections that cross the boundaries of art and fashion, solidifying its artistic value and brand identity, centered around original print patterns personally crafted by the designer.

Designer Choi Chung-hoon, with experience as a fashion designer in France (Chanel, Kenzo) and a diverse background across various fields, translates his exceptional sense of color and painterly visual language into fashion. His work forms Doucan's unique worldview, centered on art-driven fashion that conveys emotion through color and pattern, creating sophisticated trends each season.

The theme of the 2026 F/W collection, 'Still Elysium,' captures Doucan's perspective on a serene utopia in a constantly changing and noisy modern society. It expresses beauty that is still yet strong, restrained yet deeply resonant, through the language of fashion, escaping from a world of chaos and speed.

In this collection, Doucan showcases its signature structural silhouettes, highlighting tailoring where restrained structural beauty and soft curves coexist. The subtly flowing curved pattern cutting, silhouettes that naturally follow the body line, and the layered structure of fabrics with varying textures create a gentle energy and deep tension even in static spaces.

Doucan's signature original patterns serve as a key element throughout this season's collection as well. The painterly colors and delicate print textures laid over the structural silhouettes complete a 'static beauty' where sculptural and emotional aesthetics coexist.

The released concept photos feature looks with a deep and calm mood, set against a serene stone backdrop. A see-through long dress layered with a fur texture outerwear was showcased, with the original patterned dress flowing smoothly along the body line, contrasting with the structural silhouette and soft material. The scene, set in a nearly achromatic space, depicts a figure seemingly walking in stopped time, visually symbolizing the serene utopia and refined beauty that 'Still Elysium' aims for, intuitively showcasing the static yet profound emotional aesthetics Doucan pursues.

The Doucan collection to be showcased at Seoul Fashion Week will also reveal collaborative items with shoe brand Elnoir, jewelry brand Maison Replis, and bag brand Herma. Additionally, sponsors include Shiseido, Huecode, Known, Flowey, Brotart, and Dermaclassic.

Doucan's 2026 F/W collection 'Still Elysium' materializes the world of a 'serene utopia' through structural silhouettes, luxurious textures, original patterns, and refined emotional narratives, set to make a strong impression of Doucan's artistic identity and brand philosophy on the Seoul Fashion Week stage once again.