British heritage football and lifestyle brand UMBRO has officially unveiled its 2026 Winter Heavy Down campaign editorial, “THE WISH OF WINTER,” featuring breakout group NCT WISH.

Centered on the theme “the warmest wish, encountered in the coldest season,” the campaign captures NCT WISH members’ pure excitement and playful moments against a vast snowy landscape, like scenes from a film. The endless winter vista and the heavy down’s signature voluminous silhouette create a striking contrast, completing UMBRO’s sporty, style-forward winter mood.

The standout key item in the shoot is the “X-Ray Muscovy Duck Down Jacket,” worn by Sion and Riku. Made with ultra-light 10D nylon ripstop, it features a sheer texture that subtly reveals the insulation inside, while a precision two-layer construction delivers featherlight wear and powerful warmth at once.

Yushi’s “Blanket Hooded Muscovy Duck Down,” true to its name, maximizes a trendy street sensibility with a cozy, blanket-like oversized silhouette, paired with a subtle glossy ripstop fabric and water-repellent functionality.

The varied outerwear styling, each reflecting the members’ individual personalities, also draws attention. The “Flight Short Muscovy Duck Down,” worn by Jaehee and Sakuya, is one of UMBRO’s steady sellers, featuring a clean essential puffer fit and heat-generating lining; depending on the look, you can choose between matte and glossy versions for added versatility. The “Aereum Hooded Goose Heavy Down,” picked by Ryo, is a half-length outer layer that combines windproof 2L fabric with goose down insulation. With seamless hot-melt pockets and an ergonomic sleeve design, it ensures a sleek silhouette as well as comfortable mobility for midwinter outdoor activities.

UMBRO said the campaign creates perfect synergy between NCT WISH’s signature fresh, dynamic energy and the brand’s unrivaled down technology. UMBRO’s 2026 Winter Heavy Down collection—offering warmth, lightness, and a refined silhouette—will be available at offline stores nationwide and through the official online store.