“2027 S/S Seoul Fashion Week” kicked off on September 1 at Hall 1 of the DDP (Dongdaemun Design Plaza) Art Hall, opening six days of events with an opening show by designer brand RE RHEE.

Centered around two hubs—DDP and World Park at Lotte World Tower—this season’s Fashion Week is offering an expanded fashion experience, featuring 19 runway shows along with presentations, the K-Lifestyle Street, and K-pop tie-in programs.

Announcing a dazzling start to Seoul Fashion Week, designers Lee Jun-bok and Joo Hyun-jung’s 2027 S/S collection for RE RHEE showcased a perfect harmony of tradition and modernity, classic and avant-garde—capturing the attention of attendees and industry insiders alike.

The styling of the stars who lit up the photo wall also drew attention, striking a harmony between boldness and minimalism. Ahead of the opening show, a wide range of celebrities—including Solji, Hyojin Choi, H1-KEY, and members of FIFTY FIFTY—attended the photo wall and added to the occasion.

Members of FIFTY FIFTY and H1-KEY each put their own spin on RE RHEE’s signature tones—charcoal, navy, and deep-gray monotone suits and leather jackets—completing calm yet refined “quiet luxury” photo-wall looks.

With striking red hair paired with a vintage leather jacket and Western-style high boots, the look powerfully conveyed RE RHEE’s grungy yet contemporary subcultural aesthetic.

An oversized trench coat and jacket layered over a long dress with standout draped detailing created a silhouette that was both elegant and architectural.

The theme of RE RHEE’s 2027 S/S collection is “Life Archive,” the value of what remains. Inspired by the faded surfaces of old buildings and the traces of time, the runway translated the beauty accumulated over the years into clothing.

Drawing inspiration from unconstructed tailoring and a reinterpretation of Korean silhouettes, the collection’s hallmark was the fusion of the straight lines and wrap-style, layered structure of the traditional Korean garment “kwaeja” with 1970s Western tailoring.

While it aligns with the “deconstruction of structured tailoring” trend led by Prada and Balenciaga, it can be seen as achieving RE RHEE’s own avant-garde fit by blending in a distinctly Korean sensibility.

Layered spirals and organic draping also stood out. Looks such as layering a bustier and slacks over a striped bodysuit, or draping silver-coated fabric so it flows from the neck, recall the practical layering of Miu Miu and Michael Kors. It’s a polished styling that breaks away from formulaic suiting and blurs the boundary between top and bottom.

By pairing tailored pants under boldly sheer fabrics, the collection brought dressiness and utility together on the same runway. The color palette centered on earth tones, with nature-derived hues such as sand beige, khaki, charcoal, and dark brown taking the lead.

This directly connects to the “stealth luxury” trend—one that offers emotional calm—that global high-end houses such as Loewe and Bottega Veneta are emphasizing for the 2027 season.

RE RHEE’s 2027 S/S collection perfectly absorbed global fashion trends such as “stealth luxury” and “practical aesthetics,” while successfully weaving in the brand’s signature avant-garde layering and fluid silhouettes.

RE RHEE’s opening show, which reexamined the value of time within a restrained aesthetic, clearly presented the distinctive direction K-fashion will show on the global stage this S/S season.

Meanwhile, as Fashion Week expands beyond fashion into lifestyle, Seoul Fashion Week will continue through September 6, centered on DDP and Lotte World Tower, with a total of 19 designer brand shows and presentations, including Kimhekim and Lie Sang Bong. The “SFW X K-Lifestyle Street” created at DDP features well-known F&B brands such as Sundae Silrok, Pizzeria O, and Saengmacha, along with K-beauty and wellness booths—forming an urban festival space where fashion serves as the connecting thread.