COS's sophisticated minimal look, 2024 Spring-Summer campaign revealed | 1 — [Photo source=COS, Sumin]

COS (hereinafter referred to as 'COS') is launching its 2024 Spring-Summer campaign, emphasizing modern and simple design.

COS's sophisticated minimal look, 2024 Spring-Summer campaign revealed | 2 — [Photo source=COS]

COS is creating a new vision of everyday luxury, showcasing a collection of timeless wardrobe styles alive with attractive textures emphasized on details and unique silhouettes.

COS's sophisticated minimal look, 2024 Spring-Summer campaign revealed | 3 — [Photo source=COS, Sumin]

The campaign features top male model Sumin from Korea, British actor Jack O'Connell, and Rina Sawayama, a Japanese model and singer-songwriter active in the UK.

COS's sophisticated minimal look, 2024 Spring-Summer campaign revealed | 4 — [Photo source=COS, Sumin]

COS's sophisticated minimal look, 2024 Spring-Summer campaign revealed | 5 — [Photo source=COS, Sumin]

COS's sophisticated minimal look, 2024 Spring-Summer campaign revealed | 6 — [Photo source=COS, JACK O'CONNELL]

COS's sophisticated minimal look,2024 Spring-Summer campaign revealed | 7 — [Photo source=COS, RINA SAWAYAMA]

COS's sophisticated minimal look, 2024 Spring-Summer campaign revealed | 8 — [Photo source=COS, RINA SAWAYAMA]

COS's sophisticated minimal look, 2024 Spring-Summer campaign revealed | 9 — [Photo source=COS, RINA SAWAYAMA]

COS's sophisticated minimal look, 2024 Spring-Summer campaign revealed | 10 — [Photo source= COS, ANNA EWERS]

COS's sophisticated minimal look, 2024 Spring-Summer campaign revealed | 11 — [Photo source= COS, ANNA EWERS]

The campaign shot by world-renowned photographer Karim Sadli in Mexico captures a peaceful and enchanting atmosphere against the backdrop of the sea and blue sky horizon.

COS's sophisticated minimal look, 2024 Spring-Summer campaign revealed | 12 — [Photo source=COS, MICA ARGANARAZ]

COS's sophisticated minimal look, 2024 Spring-Summer campaign revealed | 13 — [Photo source=COS, LEON DAME]

COS's sophisticated minimal look,2024 Spring-Summer campaign revealed | 14 — [Photo source=COS, AWAR ODHIANG]

COS's sophisticated minimal look, 2024 Spring-Summer campaign revealed | 15 — [Photo source=COS, AWAR ODHIANG]

COS's sophisticated minimal look,2024 Spring-Summer campaign revealed | 16 — [Photo source=COS]

COS's sophisticated minimal look, 2024 Spring-Summer campaign revealed | 17 — [Photo source=COS]

COS's sophisticated minimal look, 2024 Spring-Summer campaign revealed | 18 — [Photo source=COS]

COS's sophisticated minimal look, 2024 Spring-Summer campaign revealed | 20 — [Photo source=COS]

COS's sophisticated minimal look, 2024 Spring-Summer campaign revealed | 21 — [Photo source=COS]

This collection, noteworthy for the spring transitional period, perfectly balances modernity and traditional craftsmanship. It introduces items suitable for summer, such as sleeveless blazers with elegant tailoring focused on structural silhouettes and fluid wide-leg trousers that naturally flow with the body's movements. COS has also launched classic trench coats, leather biker jackets, and romantic dresses, reinterpreting timeless products.

COS's sophisticated minimal look, 2024 Spring-Summer campaign revealed | 23 — [Photo source=COS]

COS's sophisticated minimal look, 2024 Spring-Summer campaign revealed | 24 — [Photo source=COS]

COS's sophisticated minimal look, 2024 Spring-Summer campaign revealed | 25 — [Photo source=COS]

In this collection, you can also find leisurewear styles infused with a retro mood that elevates everyday moods, and sets with laser-cut details.