Actor Choi Yihyun Spotted at Tokyo 'Charles & Keith' Store | 1 — [Photo Source=CHARLES & KEITH]

On March 18, 2024, Singapore's leading fashion brand CHARLES & KEITH held an opening event to celebrate the launch of its first flagship store in Tokyo, Japan.

Actor Choi Yihyun Spotted at Tokyo 'Charles & Keith' Store | 2 — [Photo Source=CHARLES & KEITH]

The event was illuminated by the presence of actress Cho Yihyun, who represented Korea and is beloved across Asia.

Actor Choi Yihyun Spotted at Tokyo 'Charles & Keith' Store | 3 — [Photo Source=CHARLES & KEITH]

Cho Yihyun reinterpreted the L'initial collection handbags and shoes, newly launched by Charles & Keith for this season, in her own style, achieving a modern and sensory look. Other Japanese actresses like Ayaka Miyoshi, Mariya Nishiuchi, and global fashion influencers also attended, adding fervor to the event.

Actor Choi Yihyun Spotted at Tokyo 'Charles & Keith' Store | 4 — [Photo Source=CHARLES & KEITH]

The Charles & Keith Shibuya flagship store, spanning two floors, was designed by architect David Chipperfield and reflects the newly unveiled Charles & Keith brand concept. The first floor offers bags, custom jewelry, and sunglasses, while the second floor showcases the new brand identity with the L'initial collection, including shoes.

Actor Choi Yihyun Spotted at Tokyo 'Charles & Keith' Store | 5 — [Photo Source=CHARLES & KEITH]

Following last year's opening of the Gangnam flagship in Seoul, Charles & Keith continues to enhance the brand experience for global consumers with the opening of the Shibuya flagship store in Tokyo, accelerating their expansion into the global market.