Vunque, showcasing a new collection inspired by strength and elegance | 1 — [Photo source=Vunque (Vunque)]

The 24 SS season advertising campaign for the total fashion brand Vunque, led by director Seok Jeong-hye, has been unveiled.

Vunque, showcasing a new collection inspired by strength and elegance | 2 — [Photo source=Vunque (Vunque)]

The 24 SS season's advertising campaign draws inspiration from the spirit and elegance of Mexico's female horse riders, 'Escaramuza', under the theme 'Aesthetics of Escaramuza'. It includes three main themes: the inner strength of Escaramuza 'Her Revolution', the elegant details of their attire 'Her Attire', and the leisurely lifestyle in Mexico's beautiful natural surroundings and resorts 'Mexican Vacay', along with Latin American craft elements and a variety of colors seen in natural landscapes.

Vunque, showcasing a new collection inspired by strength and elegance | 3 — [Photo source=Vunque (Vunque)]

This season, the lineup of popular products is expanding, from new colors of Vunque's signature item, the Tork tote bag, to new designs of the Pestone line, as well as changes in size and material of existing best-selling items. A variety of items reflecting the rapidly changing trends and consumer preferences are set to broaden the choice.

Vunque, showcasing a new collection inspired by strength and elegance | 4 — [Photo source=Vunque (Vunque)]

Vunque, known for its unique collections each season, is generating anticipation by revealing some of the new products through the 24 SS season campaign. All items from the newly released 24 SS season collection will be sequentially available in both online and offline stores through Vunque's release method, VWD (Vunque Wednesday Drop).