Global fashion eyewear brand GENTLE MONSTER has released a campaign video in collaboration with a world-renowned artist ahead of the launch of their new 'Bouquet Collection'.

After previously hinting at the release of the '2026 Bouquet Collection' through a teaser on the 8th, GENTLE MONSTER further defined the collection's mood and world with this video.

This campaign was co-directed by artists FKA twigs and Jordan Hemingway. FKA twigs is a singer-songwriter known for her ethereal voice and bold style, gaining attention across both music and fashion. She sparked interest in potential collaboration by attending the opening event of 'HAUS NOWHERE SEOUL,' the new headquarters of GENTLE MONSTER's operator, IICOMBINED, last September.

Jordan Hemingway is an art director who has established his presence in the fashion scene through collaborations with numerous luxury brands and celebrities. In March 2024, he directed and shot the campaign for the second collaborative collection between GENTLE MONSTER and Maison Margiela, leaving a strong impression with its surreal visuals.

The newly released campaign video unfolds in a dreamlike atmosphere. The two artists visually interpreted the transcendental phenomenon of nature by dynamically reimagining the moment flowers bloom. Notably, an unreleased track by FKA twigs is revealed for the first time in this video, adding depth to the collection's narrative and emotional arc.

Meanwhile, GENTLE MONSTER's 2026 Bouquet Collection will be available from the 16th at the official GENTLE MONSTER online store and nationwide stores.