Marithé + François Girbaud, 'A Comfortable Summer Day' | 1 — [Photo source=Marithé François Girbaud (MARITHÉ FRANÇOIS GIRBAUD)]

Fashion brand Marithé François Girbaud has unveiled its Summer 2024 collection.

Marithé + François Girbaud, 'A Comfortable Summer Day' | 2 — [Photo source=Marithé François Girbaud]

The new Summer 2024 collection is inspired by the relaxed and leisurely atmosphere of French Provence. This season features a color palette with a vintage tone reminiscent of sun-faded colors, capturing youthful moments blended with warm summer air. It showcases new graphics symbolizing Marithé’s archival sources and seasonal keywords.

Marithé + François Girbaud, 'A Comfortable Summer Day' | 3 — [Photo source=Marithé François Girbaud]

The unveiled Marithé François Girbaud Summer 2024 collection features a variety of new styles, including summer tweed jackets, crochet shirts, and half sweat setups. The brand's signature item, the T-shirt, has become more diverse. Besides the classic logo and lettering logo T-shirts, it has introduced a more sporty casual mood with vintage baseball and football T-shirts. The collection also proposes a stylish look with half-sleeve knits and blouses featuring sailor collar details, reflecting Marithé François Girbaud’s unique French identity.

Marithé + François Girbaud, 'A Comfortable Summer Day' | 4 — [Photo source=Marithé François Girbaud]

The brand has further strengthened its denim line, which encapsulates its heritage. Half denim pants are now available in three-quarter and five-quarter lengths, and pants with stylish cargo details are also introduced. Additionally, the collection suggests various looks utilizing denim, including a denim vest with vintage washing, a charming beret with ribbon details, shoulder bags, and heart keyrings. Romantic sheer leg warmers, eye-catching scrunch straps, and flat shoes are also included to keep up with trends.

Marithé + François Girbaud, 'A Comfortable Summer Day' | 5 — [Photo source=Marithé François Girbaud]

The Marithé François Girbaud Summer 2024 collection will be sequentially revealed through the official online store, Musinsa, and 29CM, and will also be available at offline stores nationwide. A 5% discount promotion will run for seven days on the official online store and 29CM to celebrate the launch.

Marithé + François Girbaud, 'A Comfortable Summer Day' | 6 — [Photo source=Marithé François Girbaud]

Founded in 1972 by Marithé Bachellerie and François Girbaud, Marithé François Girbaud presents trend-setting European casual fashion.