Guess, Lee Hyori 'Timeless Denim' Teaser Revealed | 1 — [Photo Source=GUESS]

Guess Holdings Korea (CEO: James Park, hereinafter referred to as Guess) has announced a denim campaign model contract for the Spring and Summer season of '24 with Lee Hyori, and revealed a teaser image.

This is not the first collaboration between Guess and Lee Hyori. The image used when she expressed her wish to "do advertising again" on her social media channels was from the "RED" campaign conducted with Guess in 2009.

Since the campaign with Lee Hyori, Guess has recorded a growth rate of over 150% and reclaimed the No. 1 spot among denim casual brands, maintaining its unique top position up to 2024.

A representative from Guess explained, "The image of Lee Hyori, who represents an era and continues to have a positive and healthy influence on the public, aligns well with the essence of denim that today's Guess strives to represent. This campaign is expected to create greater synergy than before."

The campaign by Guess and Lee Hyori, which focuses on the essence of denim, will be officially unveiled on March 29 and will be presented to consumers through various online and offline channels.