Jang Won Young, Romantic Spring Styling | 1 — [Photo provided by rolarola]

Jang Won Young of the group IVE has been selected as the new muse for the young classic women's brand with a French sensibility, rolarola.

Jang Won Young, Romantic Spring Styling | 2 — [Photo provided by rolarola]

Along with the announcement of the new muse, rolarola revealed the photo shoot for the 24 Spring Collection, 'Je T’aime rolarola', featuring Jang Won Young.

Jang Won Young, Romantic Spring Styling | 3 — [Photo provided by rolarola]

The 24 Spring Collection of rolarola, represented by the fashion icon of the 60s-70s French chic look, Jane Birkin, is interpreted in rolarola's own romantic sensibility and cool mood, with Jang Won Young perfectly embodying rolarola's 'French girl' with chic and romantic charm.

Jang Won Young, Romantic Spring Styling | 4 — [Photo provided by rolarola]

In the photo shoot, Jang Won Young showcased contrasting charms by styling a classic atmosphere with a blouse and mini dress adorned with ruffles and ribbons, and a cool look with a nonchalantly worn suede jumper over a bright lace dress paired with a red cardigan.

Jang Won Young, Romantic Spring Styling | 5 — [Photo provided by rolarola]

Moreover, she presented various styles that everyone would want to follow using rolarola's knits, famously known as 'Knit Restaurant'. The style with a calm grey V-neck cardigan matched with a white volume skirt perfectly showcased Jang Won Young’s romantic charm, while the look with a cropped blue cardigan paired with bootcut raw denim exuded a sophisticated and mature allure.

Jang Won Young, Romantic Spring Styling | 6 — [Photo provided by rolarola]

A representative from rolarola stated, “Jang Won Young, with her lovely vibe and nonchalantly chic charm, perfectly matches the classic French style and romantic image that rolarola pursues, hence she was selected as the brand's muse.” They added, “We ask for much interest in the new stories and styles that Jang Won Young and rolarola will create together.”

Jang Won Young, Romantic Spring Styling | 7 — [Photo provided by rolarola]

Jang Won Young's photo shoot and rolarola's 24 Spring Collection are available from February 23rd (today) on the official website, Musinsa, W Concept, and other partner malls, as well as nationwide offline stores. Various promotions are also underway to celebrate the new muse selection and new collection launch. Customers can enjoy a 10% discount on all new products, including items worn by Jang Won Young, and receive a brochure featuring the lovely Jang Won Young with any store visit or purchase from the official mall. Additionally, customers spending over 50,000 won will receive a ‘Classic Velvet Hairpin’ with gold-colored logo embroidery on a first-come, first-served basis. More details can be found on the brand's official website and SNS.