Outdoor fashion brand Eider has launched the 'Motion Free Series' featuring Wrinkle-Free materials for easy care and comfortable wearing.
The 'Motion Free Series' reduces wrinkles which are common in various activities, making it suitable for outdoor to everyday life. The series returns this season with an upgraded, lighter, and more flexible cotton touch material.
The materials stretch in four directions and offer a relaxed fit, ensuring comfort and mobility. They also absorb sweat quickly and dry fast while providing excellent UV protection, making them perfect for spring and summer outdoor activities.
The minimalist design and colors make it easy to match tops and bottoms as set-up items. The men's products include windbreaker jackets, long-sleeve woven shirts, short-sleeve woven shirts, comfort pants, and shorts. The 'Motion Free Long-Sleeve Woven Shirt', in particular, allows for light storage with its chest out pocket and detailed pockets, and can be worn lightly as outerwear or alone in a shirt style.
The women's products include windbreaker jackets, vests, standard pants in slacks design, and wide pants. The 'Motion Free Windbreaker Jacket' for women comes in a cropped style shorter than standard length, with a front flap design and a mesh lining on the back for enhanced breathability.
An Eider representative mentioned, “When enjoying various outdoor activities, it’s natural for clothes to get wrinkled or creased,” adding “Eider’s ‘Motion Free Series’ uses functional materials that prevent creases, making them excellent for wearing across a wide range of activities without the boundary between outdoor activities and daily life.”