South Korea's First Pilates Shoes 'CoreShoes' Released | 1 — [Photo provided by KRISTIN]

Shoetech company KRISTIN Company (CEO Lee Min-bong) has newly launched the athleisure brand 'KRISTIN Athleisure' for those seeking both comfort and style, and has announced the release of 'CoreShoes', the first domestic Pilates shoes, as its first product.

KRISTIN Company is a shoetech enterprise enhancing the footwear manufacturing ecosystem with big data and AI technology, operating the online-based AI shoe manufacturing solution 'Sinple', and showcasing the premium shoe brand 'KRISTIN', the only luxury brand entering domestic department stores. 'KRISTIN Athleisure' is a new business area introduced by 'KRISTIN', planning to launch various specialized athletic shoes starting with athleisure shoes.

The first product of 'KRISTIN Athleisure' is the 'CoreShoes', the first domestic Pilates shoes. 'CoreShoes' are designed to maximize the advantages while avoiding the disadvantages of traditional toe socks such as slippage, peeling off, and frequent wear, completing an overwhelming sense of fit and a stylish design based on the manufacturing technology of AI shoe service Sinple.

The dual-sided non-slip made of specially formulated silicone perfectly prevents slipping of the soles, providing a powerful grip and overwhelming comfort for any feet. Due to the low thermal conductivity of the silicone material, it maintains comfort even during exercise and adds convenience with easy washing by simply rinsing with water. Available in eight diverse colors to match any workout attire.

Suitable for indoor activities such as Pilates, yoga, and home training, all products are domestically produced and certified free from harmful substances for safe use.

CEO Lee Min-bong of KRISTIN Company stated, "CoreShoes are the first athleisure product made through KRISTIN Company's shoetech technology and have seen a rapid increase in sales amidst significant customer interest, following thorough market analysis. Following the success of the premium shoes 'KRISTIN', we have successfully launched the new business 'KRISTIN Athleisure' and will continue to introduce various products tailored to customers' needs."

The new product 'CoreShoes' is available at the KRISTIN official mall.

KRISTIN Company, based on global shoe big data collection and analysis technology, understands consumer-desired shoe trends, machine-learns each brand's characteristics and design sensibilities using AI technology, and provides new design concepts. Collaborating with over 400 factories nationwide, it provides an all-in-one service from design to production and delivery, enabling domestic leading fashion brands and rising brands to request shoe design and production through Sinple.

About KRISTIN Company:

Established in 2019, Busan-based startup KRISTIN Company operates the shoe manufacturing solution 'Sinple' and premium shoe brand 'KRISTIN', transforming traditional analog shoe manufacturing processes into digital. Utilizing the world's first digital twin manufacturing technology for shoe production control, 'Sinple' has proven its technology supporting domestic leading fashion companies in shoe design, manufacturing, and distribution. With its unique mood, distinctive design, and premium pricing, 'KRISTIN' is competing and growing steadily against global brands as the only domestic fashion shoe brand entered into Lotte Department Store's luxury hall, Avenuel. KRISTIN Company continues to grow, receiving continuous investment from Naver and Ajou IB, recognized for its outstanding technology and growth potential.