French luxury fashion house Dior has unveiled a new campaign featuring its iconic handbag, the Lady Dior, as the star.

The campaign features Dior ambassadors, actresses Mia Goth, Greta Lee, and Mikey Madison.

The three actresses posed naturally and freely before the camera, breathing new life into the Lady Dior, an emblematic icon of the Dior house, conveying a charm where classic and modern coexist.

This shoot, directed by photographer David Sims, took place in the gardens and interiors of the Pavillon de Musique de la Comtesse du Barry, which exudes the charm of 18th-century France.

This location, which deeply inspired Dior's creative director Jonathan Anderson for his first Dior collection, captured images in natural light that harmonized history and contemporary sensibilities, creating a unique atmosphere.

Jonathan Anderson commented on the campaign, "The Lady Dior is considered one of the most iconic bags in history. I love how such a symbolic piece redefines itself when meeting figures like Mia, Greta, and Mikey, transforming into an entirely new bag."