Lee Hyori, Irreplaceable Charm | 1 — [Photo provided by ZADIG&VOLTAIRE]

The trendy photo shoot featuring the bold charm of singer Lee Hyori has been released by Zadig & Voltaire, a brand with which she has had a long-standing relationship, leaving a strong impression every season through impactful photographs.

Lee Hyori, Irreplaceable Charm | 2 — [Photo provided by ZADIG&VOLTAIRE]

In the newly released photo shoot, Lee Hyori, with her captivating styling, received praise from the staff on site, and her unique aura combined with the chicness of Zadig & Voltaire produced legendary images.

Lee Hyori, Irreplaceable Charm | 3 — [Photo provided by ZADIG&VOLTAIRE]

From dressy silk dresses to casual T-shirts, and the new trendy handbag line from Zadig & Voltaire, the looks were enhanced in completion.

Lee Hyori, Irreplaceable Charm | 4 — [Photo provided by ZADIG&VOLTAIRE]

Zadig & Voltaire has been continuously striving to reduce carbon emissions from materials to processes and has been actively conducting the global campaign (VoltAIRe) aimed at achieving 100% sustainability. The collaboration with Lee Hyori makes the outcome even more meaningful, according to the brand representative.

Lee Hyori, Irreplaceable Charm | 5 — [Photo provided by ZADIG&VOLTAIRE]

Meanwhile, Lee Hyori is preparing for a new variety show concept, traveling with her mother for the first time in her life, following her collaborations on 'Hyori's Homestay' and 'Camping Club'.

The products showcased in the photo shoot are from Zadig & Voltaire's 2024 S/S collection, available at department stores nationwide and the official online store, with the photo shoot being released in March's issue of Vogue and on Vogue's website.