The Seductive Charm of Kim Sejeong's All-Black Fashion | 1 — [Photo Source=Longchamp Korea]

Singer and actress Kim Sejeong, an ambassador for French luxury brand Longchamp, attended the opening event of the largest Longchamp boutique in Malaysia on February 3rd.

The Seductive Charm of Kim Sejeong's All-Black Fashion | 2 — [Photo Source=Kim Sejeong's Personal SNS]

The Seductive Charm of Kim Sejeong's All-Black Fashion | 3 — [Photo Source=Longchamp Korea]

The Seductive Charm of Kim Sejeong's All-Black Fashion | 4 — [Photo Source=Kim Sejeong's Personal SNS]

The newly opened Longchamp boutique in Malaysia is located inside 'The Exchange TRX', a large shopping mall in Kuala Lumpur's new financial district TRX, and the event was celebrated by many famous personalities from abroad and locally, creating a sea of people.

The Seductive Charm of Kim Sejeong's All-Black Fashion | 5 — [Photo Source=Kim Sejeong's Personal SNS]

The Seductive Charm of Kim Sejeong's All-Black Fashion | 6 — [Photo Source=Longchamp Korea]

Especially, the scene was highlighted by the attendance of Longchamp's brand ambassador Kim Sejeong, making it a hot topic. On this day, Kim Sejeong exuded her sophisticated and elegant charm by wearing a black dress with a daring halterneck design from Longchamp's 2024 Spring/Summer collection, paired with a smile bag featuring a chain strap.

The Enchanting Charm of Kim Sejeong's All-Black Fashion | 7 — [Photo Source=Longchamp Korea]

The Enchanting Charm of Kim Sejeong's All-Black Fashion | 8 — [Photo Source=Kim Sejeong's Personal SNS]

The Enchanting Charm of Kim Sejeong's All-Black Fashion | 9 — [Photo Source=Kim Sejeong's Personal SNS]

Kim Sejeong's visit sparked a fierce competition among local media for coverage, and hundreds of local fans flocked to see her, amplifying her popularity. Moreover, the presence of Longchamp CEO Jean Cassegrain at the event made it even more meaningful.