Skechers, Max Cushioning® TVC Campaign with Park Eun-bin | 1 — [Photo source=Skechers]

Skechers Korea has unveiled a new Max Cushioning® TVC campaign featuring actress Park Eun-bin, introducing the upgraded 'Max Cushioning 2.0'.

'Max Cushioning®', one of Skechers' bestsellers, is known for its outstanding ultra-lightweight cushioning emphasized by ULTRA GO® technology, making it a stable daily running shoe.

In this TVC, the comfort of Max Cushioning® brings changes and value to the daily life of model Park Eun-bin. On a warm spring day, Park Eun-bin leaves her home and heads to a meeting place in Max Cushioning®, highlighting the feature 'Comfort in every step is MAX'.

In the video, Park Eun-bin expresses the lightness and comfort of Max Cushioning®, changing her mind from driving to walking for short distances and running for longer ones due to the pleasant weather. This conveys the pleasant change of incorporating walking and running into daily life thanks to Max Cushioning®.

The newly introduced 'Max Cushioning Elite™ 2.0' for the 24SS season has been upgraded from the previous product with Natural Rocker Technology® midsole and copper-infused footbed. The Natural Rocker Technology® supports smooth transitions from heel to toe, aiding in soft steps, and the copper-infused footbed offers excellent antibacterial and deodorizing effects, maintaining comfort even after long wear. Additionally, the Ortholite® insole provides comfort for long walks, and the insole includes Air Cooled Goga Mat™ for effective shock absorption and breathability, ensuring prolonged comfort during wear.

The 24SS Max Cushioning lineup® includes the women's product 'Max Cushioning Elite™ 2.0' worn by model Park Eun-bin, the men's exclusive 'Max Cushioning® Premier 2.0', and 'Max Cushioning® Arch Fit®', which features Skechers' Arch Fit™ insole for stable support.