Even before winter begins, this season's hottest fashion keyword has emerged.

The star of the show is the lifestyle casual brand MLB's signature item, the 'Meow Beanie'. Especially after ambassador aespa's Karina was seen wearing it, the beanie sold out in all colors on the official website and its price surged to more than three times the retail price in the resale market.

In the photo, Karina pairs a black Meow Beanie with a short padded jacket and mini skirt, capturing both street style and a lovely vibe. The beanie's voluminous silhouette combined with the NY logo embroidery creates a small-face effect, while the unique fit styled in a cute 'cat ear' shape is gaining immense popularity among the MZ generation, earning it the nickname 'selfie beanie'.

On the resale platform KREAM, the black color has risen approximately +348% from the original price of 43,000 won to 150,000 won, and the cream color is trading at 140,000 won, showing explosive demand. Particularly, the black and cream colors worn by Karina in photoshoots and on her personal SNS sold out immediately upon upload, with restock inquiries continuing, establishing it as the brand's flagship winter item.

The Meow Beanie, which has emerged as the brand's signature item since last season, has expanded this season with new lineups including the 'Striped Meow Beanie' and 'Earflap Meow Beanie'. With a variety of colors, patterns, and flap details, it adds both personality and warmth to winter styling.

An MLB representative stated, "Karina's styling has a strong influence on MZ generation consumers, placing both the brand and the product at the center of trends," and added, "We plan to continuously introduce stylish and unique fashion items throughout the winter season."