Michael Kors 2024 S/S Collection encountered on the Isle of Capri | 1 — [Photo source=Michael Kors]

Michael Kors unveiled the advertising campaign for the 2024 Spring/Summer collection, shot on the southern Italian island of Capri with Dutch fashion photographers Inez van Lamsweerde and Vinoodh Matadin.

Michael Kors 2024 S/S Collection encountered on the Isle of Capri | 2 — [Photo source=Michael Kors]

This campaign, set against the backdrop of Michael Kors' beloved Isle of Capri, features Italian supermodel Vittoria Ceretti, marking the first time the designer brand has shot a collection advertisement on the island. The luxurious villas of La Fontelina and Via Tragara provide a breathtaking backdrop, perfectly capturing this collection's main theme of ‘barefoot glamour’.

Michael Kors 2024 S/S Collection encountered on the Isle of Capri | 3 — [Photo source=Michael Kors]

Michael Kors stated, "This collection brings the transcendent joy of escaping everyday life and embarking on a vacation. To me, the Isle of Capri is a unique place where you can feel the deep history and marvel at the natural beauty."

Michael Kors 2024 S/S Collection encountered on the Isle of Capri | 4 — [Photo source=Michael Kors]

In this collection, goddess-like gowns, side-slash skirts, and billowing caftan shirts are boldly short to emphasize the legs or gracefully long to create a sensual silhouette.

Michael Kors 2024 S/S Collection encountered on the Isle of Capri | 5 — [Photo source=Michael Kors]

Empire dresses with high waistlines, airy chiffon lace skirts harmonize with bodysuits, emphasizing beautiful body proportions, while the collection overall features pastel tones, bold black and white, and shimmering metallic materials.

Michael Kors 2024 S/S Collection encountered on the Isle of Capri | 6 — [Photo source=Michael Kors]

Ground-grazing flat shoes and gladiator sandals exude a carefree attitude, while artisanal handwoven bucket bags evoke fashion icon Jane Birkin. Meanwhile, messenger bags, shoulder bags, and accessories complete the joy of travel.

Michael Kors 2024 S/S Collection encountered on the Isle of Capri | 7 — [Photo source=Michael Kors]

The global campaign for the Michael Kors 2024 S/S collection can be seen across various media, including social media platforms, digital channels, and outdoor media.