ARKET's Spring 2024, The Completion of Beautiful Everyday Life | 1 — [Photo source=ARKET]

The Nordic lifestyle brand ARKET has launched its Spring Campaign for the 2024 SS season. This Spring Collection, inspired by nature, completes a beautiful everyday life through artistic curation.

ARKET's Spring 2024, The Completion of Beautiful Everyday Life | 2 — [Photo source=ARKET]

Ella Soccorsi, Senior Design and Creative at ARKET, said, "The overall 2024 SS collection is produced based on ARKET's unique modern concept and the natural ideas and aesthetics of Scandinavia. This Spring Collection also adds artistic details to simple and practical designs meticulously."

ARKET's Spring 2024, The Completion of Beautiful Everyday Life | 3 — [Photo source=ARKET]

The concept of 'The Beauty of Everyday Life' was also a significant influence on the mid-20th century Nordic modernism movement and has become the cornerstone of ARKET brand development.

ARKET's Spring 2024, The Completion of Beautiful Everyday Life | 4

Moreover, the slogan 'More beautiful everyday goods,' created by Swedish art historian Gregor Paulsson in 1919, aims to link art, handicrafts, and practical forms to create more rational and accessible items for everyday life.

ARKET's Spring 2024, The Completion of Beautiful Everyday Life | 5 — [Photo source=ARKET]

In the Nordic region, this aspiration adopts a new aesthetic characterized by clean lines, neutral color palettes, and durable materials derived from nature and Scandinavian weather, with a primary focus on functionality and sustainability, which are among the key elements of good design.

ARKET's Spring 2024, The Completion of Beautiful Everyday Life | 6 — [Photo source=ARKET]

ARKET's Spring 2024, The Completion of Beautiful Everyday Life | 7 — [Photo source=ARKET]

The ARKET Spring Collection 2024 can be found in ARKET offline stores (Garosu-gil, The Hyundai Seoul, Shinsegae Centum City, Starfield Suwon) as well as online stores.