Mine, Showcasing 'Korean Beauty' in New Collection | 1 — [Photo Source=Mine]

Hansome (CEO Kim Min-duk)’s women's clothing brand Mine (MINE) has unveiled its 24SS campaign, highlighting Korean beauty.

Mine, Showcasing 'Korean Beauty' in New Collection | 2 — [Photo Source=Mine]

Mine's Spring/Summer 2024 campaign, ‘Balance de Mine’, reflects calm and aesthetic values projecting the inner self through Korean beauty.

Mine, Showcasing 'Korean Beauty' in New Collection | 3 — [Photo Source=Mine]

The campaign stands out for its products that boldly break the mold while drawing inspiration from Korean forms, such as the dynamic ink painting, natural elegance of Moon jars’ silhouettes, balancing moments and eternity, light and shadow, lines and planes, restraint and flow, presenting Mine’s new silhouettes in a three-dimensional and modern way.

Mine, Showcasing 'Korean Beauty' in New Collection | 4 — [Photo Source=Mine]

Notably, jackets and dresses in restrained and elegant colors emphasize strength through voluminous and modern luxury materials and textures worth collecting.

Mine, Showcasing 'Korean Beauty' in New Collection | 5 — [Photo Source=Mine]

Skirts with silhouettes reminiscent of ink wash paintings and the light of Moon jars express the inner passion and dignity, the beauty of a woman who is elegant yet strong.

Mine, Showcasing 'Korean Beauty' in New Collection | 6 — [Photo Source=Mine]

Mine, Showcasing 'Korean Beauty' in New Collection | 7 — [Photo Source=Mine]

Mine, Showcasing 'Korean Beauty' in New Collection | 8 — [Photo Source=Mine]

The products from Mine's 24SS Balance de Mine campaign will be available from February 7th at nationwide offline stores and Hansome's official online mall, The Hansome.com, with more information available through the official SNS Instagram.