Noteworthy New Arrival, The Vintage Sentiment of 'PIPPET' | 1 — [Photo provided by PIPPET]

ConcreteWorks (CEO Chae Myung-seok) has launched the new women's brand 'PIPPET', following the successful establishment of casual brands Codegraphy and Kimeuh. This is the third brand from ConcreteWorks.

Noteworthy New Arrival, The Vintage Sentiment of 'PIPPET' | 2 — [Photo provided by PIPPET]

PIPPET is a compound word of 'PINTO', a spotted pony, and 'PUPPET', meaning doll. Inspired by children who lovingly care for and braid their pony dolls, PIPPET aims to be a brand remembered like precious childhood memories, unveiling layers of vintage sentiment through modern aesthetics to propose a comfortable yet stylish look.

Noteworthy New Arrival, The Vintage Sentiment of 'PIPPET' | 3 — [Photo provided by PIPPET]

PIPPET's debut 24SS collection brilliantly combines vintage and romantic sentiments into a unique mood of its own, featuring windbreakers and anoraks with vintage casual moods, as well as ribbon cargo pants and mini skirts with lovely details. Accessories such as sweatshirts, crop hoodies, ball caps, silk bags, and pony keyrings featuring PIPPET's iconic symbols of ponies and ribbons are also presented.

In particular, the 'Shirring Cotton Anorak' made of light cotton material can be casually tied with ribbons at the neck and chest for a girlish feel. It is versatile enough to be used as an inner blouse or matched with the 'Shirring Cotton Skirt' as a set.

The 'Boat Neck Layered Top Set', available in sleeveless and long-sleeve versions, allows for versatile styling whether layered or worn separately. The sleeveless top can be adjusted at the sides with shirring, and features a PP embroidered logo for added flair. The 'Camouflage Ribbon Cargo Pants' highlight a street mood with an unbalanced three-pocket design and a camouflage pattern, made from durable cotton ripstop fabric and practical with life waterproofing. Ribbons detail the pockets and hem, adding PIPPET's unique sentiment, and a mini skirt version is also available.

Additionally, accessories include the 'Pony Keyring' inspired by the brand's story mascot 'PINTO', a romantically styled silk bag with subtle sheen and ribbon details, and a ball cap with a clean finish and comfortable fit.

Meanwhile, ConcreteWorks is targeting a sales goal of 100 billion with the launch of PIPPET. According to a brand representative, "Sales of Codegraphy and Kimeuh have continued to grow from last year, entering a stable upward curve. For Codegraphy, we plan to continue expanding offline stores and start full-scale global business expansion focused on Japan this year." "Furthermore, PIPPET's sales target for this year is set at 3.4 billion. The response from launches at 29CM and Musinsa at the end of January and mid-February has already been hot. On Musinsa, the Pony Keyring reached the top ranking in the accessories section, and the skirts have received positive responses, marking a successful start," they added.

PIPPET, set to become the new face of vintage street casual, is available for purchase on the official website, Musinsa, and 29CM, with more details available on the website and SNS.