[Photo courtesy of E.B.M (EBM, Edition by Misha)]

Young contemporary brand ‘E.B.M (EBM, Edition by Misha)’ has unveiled its 2026 PRE-SPRING campaign pictorial, ‘The State of Fashion,’ created with ambassador NANA.

This campaign, ‘The State of Fashion,’ focuses on the quiet moments off-camera just before the spotlight comes on. Through wordless scenes capturing the split second when Nana catches her breath and emotions overlap, it conveys the message of documenting fashion not as a finished result, but as a “state of being.”

In the pictorial, Nana pairs a black tailored jacket with denim pants, adding a natural sense of tension within a restrained silhouette, while a leather outerwear look with a long brown skirt-and-pants layered combination completes an urban mood.

Styling that contrasts a structured black outer layer with pants in a fluid fabric delicately highlights the distinctive balance of the pre-spring season.

In another cut, Nana builds on classic silhouettes while adding variations in color and materials to create a refined, stylish mood. She showcased a wide range of looks—from a beige-toned outerwear look paired with a minimalist skirt and long boots, to a style that brings out a natural vibe with a black outer layer and basic innerwear.

A statement look featuring a red top adds vibrancy to the restrained color palette, presenting a modern style that spans from everyday wear to more formal moods.

Starting this season, E.B.M will fully expand its UNI section. Rather than drawing gender lines, the brand will focus on silhouette and mood through its UNI line—offering items that can be worn as unisex pieces, as well as styles that male customers can naturally choose.

To celebrate the release of the 2026 PRE-SPRING campaign, the brand will run a 10% off promotion on all items across all online and offline channels from February 5 to 25, and will give away a logo T-shirt to customers who spend 300,000 won or more. Then, at 8 p.m. on February 26, a live broadcast featuring stylist Seo Soo-kyung will introduce styling for key campaign items.

Meanwhile, alongside the 2026 PRE-SPRING ‘The State of Fashion’ campaign, E.B.M will continue expanding its offline distribution. Beginning with the opening of a new store at Shinsegae Department Store’s Main Store on Friday, February 6, the brand will broaden its customer touchpoints.