The casual brand COVERNAT has appointed global artist Soobin from Tomorrow X Together as its new ambassador.

Joining as the new face of COVERNAT, Soobin has added a refreshing touch to create a high-impact visual synergy. With his height and charming visuals, he perfectly embodies various styles, further highlighting the appeal of COVERNAT.

With Soobin's ambassadorship, COVERNAT is expected to accelerate its reach to new consumer bases, spanning both the MZ generation and Generation Alpha. Particularly, Soobin's global fandom is anticipated to be a pivotal turning point for COVERNAT's expansion into overseas markets.

A representative from COVERNAT stated, “Soobin from Tomorrow X Together's balanced image aligns perfectly with COVERNAT's trendy yet fundamental brand philosophy, and we expect it to convey the main message of the campaign effectively.”

Launched in 2008, COVERNAT started with the meaning “Cover Needle And Thread,” focusing on making clothes that stick to the basics. It has been offering trendy casual styles that anyone can enjoy comfortably. Through signature items like basic logo T-shirts, hoodies, windbreakers, fleeces, and padded jackets, as well as various collaborations, it has built a fan base spanning generations, establishing itself as a representative casual brand in Korea.

Meanwhile, Soobin previously garnered significant attention with an explosive response from their first collaboration, revealed in a 'COVERNAT Soobin' pictorial in Dazed magazine last year.