Kim Sejeong, Fresh and Lively Spring Look | 1 — [Photo source=Michaa]

The women's fashion brand Michaa has released the second campaign on February 13, following the hot response to the first reveal of the 24 spring advertising campaign with the new muse, Kim Sejeong.

Kim Sejeong, Fresh and Lively Spring Look | 2 — [Photo source=Michaa]

In the photoshoot, Kim Sejeong exudes a frank and confident charm that matches the vibrant energy of spring, pairing a feminine bouclé white skirt with a black jacket, offering a new mood different from the first photoshoot.

Kim Sejeong, Fresh and Lively Spring Look | 3 — [Photo source=Michaa]

Moreover, Kim Sejeong perfectly embodies the 'balletcore look' mood dress, showcasing Michaa's signature feminine silhouette and design, capturing attention with her lovely visuals and intense gaze.

Kim Sejeong, Fresh and Lively Spring Look | 4 — [Photo source=Kim Sejeong's personal SNS]

Kim Sejeong, selected as Michaa's new muse for 2024, has drawn a hot response with the first signal as the brand muse alongside the first reveal of the spring advertising campaign.

Kim Sejeong, Fresh and Lively Spring Look | 5 — [Photo source=Kim Sejeong's personal SNS]

Additionally, behind-the-scenes footage released through Kim Sejeong's personal YouTube channel has received warm reactions from fans, saying, “Sejeong, like the sunshine of spring days, matches so well with warm Michaa” and “This advertisement suits her perfectly too.”

The Michaa spring collection presented with Kim Sejeong can be found on Michaa's Instagram channel, the official online mall, and offline stores nationwide.