Stray Kids' preppy modern classic style | 1 — [Photo source=Tommy Hilfiger]

Tommy Hilfiger introduces the Tommy Hilfiger Spring 2024 campaign in collaboration with global ambassadors Stray Kids.

This season's campaign captures the elevated preppy modern classic style of Tommy Hilfiger, along with Stray Kids, who have established themselves as global pop stars, showcasing comfortable and natural moments off-stage with the members during their tour.

Stray Kids' preppy modern classic style | 2 — [Photo source=Tommy Hilfiger]

Stray Kids say, "We've been fans of Tommy Hilfiger since we were young and are very happy to continue our partnership with the brand this year. This shoot was an opportunity for us to reinterpret our own ‘classic American cool’ style within the group. Additionally, it provided a chance to show our fans the behind-the-scenes of our daily lives they are curious about."

Designer Tommy Hilfiger states, "We've always been inspired at the intersection of fashion and entertainment. Stray Kids, through their unique music and style, have become one of the most influential artists globally. Their iconic journey inspires the next generation."

The Spring 2024 collection showcases the American preppy heritage through the brand's signature color palette of red, blue, and white. Tommy Hilfiger's signature items such as polo shirts, knitwear, tailoring, and varsity jackets have been reinterpreted with sophisticated details, new silhouettes, and premium fabrics.

Since joining Tommy Hilfiger's Fall 2023 campaign, Stray Kids' latest album 'ROCK-STAR' has continued to top the Billboard 200, receiving global love for the fourth consecutive time.