Hago Haus, which operates Matin Kim, announced on the 20th that it has selected TWICE’s Momo as its ambassador for the brand’s 2026 fall season.

Momo is a member of TWICE, which boasts a global fandom, and an artist who continues to expand her international influence on the strength of standout performances and a trend-forward style. Matin Kim chose Momo as its fall-season brand ambassador, judging that she—who embodies both onstage charisma and a natural, everyday charm—can best express the free-spirited, sensorial style the brand pursues.

The 2026 fall campaign is built around the concept of ‘PURE PLAY,’ presenting looks that blend Momo’s vibrant energy with Matin Kim’s distinctive brand identity in a space where reality and imagination intersect.

Key items worn by Momo include a training set-up with a vintage mood, layered tops and beanies that can stand alone as styling pieces, and bowling bags. This fall collection is characterized by an emphasis on unisex silhouettes that can be worn comfortably by all genders. The brand also expanded its bottoms category, widening the range of choices to enable more diverse item pairings.

A Hago Haus representative said, “With her strong understanding of the brand and exceptional ability to pull off its looks, Momo is an artist who can effectively express the style and identity Matin Kim stands for,” adding, “Through this fall campaign, we expect to showcase the diverse charms of both Momo and Matin Kim even more broadly, while also serving as an opportunity to expand touchpoints with consumers in Korea and around the world.”

Matin Kim’s fall collection with Momo will be available on the brand’s official online store, partner retailers, and in offline stores, and to celebrate the collection launch, a 10% discount will be offered.