Nayeon's Denim #StreetFashion | 1 — [Photo source=Tommy Jeans]

The American casual brand 'Tommy Jeans', developed by Hansum, a fashion specialist company of the Hyundai Department Store Group, has unveiled its Spring Summer 2024 campaign with official ambassador Twice Nayeon.

Under the clear sky, Nayeon showcased a variety of Tommy Jeans denim fits, presenting a simple yet sexy effortless casual look.

This image lacks an alternative attribute. Its file name is 20240215_Tommy-Jeans_01.jpg — [Photo source=Tommy Jeans]

In this Nayeon campaign by Tommy Jeans, a brand representative of the 90s street look, you can find a variety of denim items from the high-waist semi bootcut 'Sylvia' fit and trendy baggy 'Daisy' fit to versatile denim crop jackets and mini denim skirts.

True to its pursuit of sustainable fashion, various denim items have been made from recycled denim materials. Additionally, crop knit polo shirts, knit cardigans, tube dresses, and other items with a preppy touch can be mixed and matched with denim for upcoming spring styling.

The Tommy Jeans denim campaign with Nayeon will be available from February 15 through Tommy Hilfiger Korea's KakaoTalk channel and Facebook, with a promotion offering unreleased Nayeon photocards with the purchase of campaign products. The products featured in the campaign are available at Tommy Jeans offline stores nationwide, H Fashion Mall, and Musinsa.