The women's young casual brand JUCY JUDY has released its winter 2025 collection and unveiled a pictorial with actress Lee Yoo-mi.

This season, JUCY JUDY presents warm yet stylish winter styling with high-quality combinations of various materials and silhouettes, including coats, shearling jackets, knits, and dresses that align with this winter's trends.

The 2025 winter campaign 'A PORTRAIT OF A DAY' with Lee Yoo-mi draws inspiration from the vibrant energy of 90s fashion portraits, interpreting Lee's leisurely day with a modern French sensibility. JUCY JUDY proposes a sophisticated winter style that is completed in a balanced daily life by layering an urban mood over classic silhouettes.

In the pictorial, Lee Yoo-mi perfectly expresses a relaxed and warm mood by interpreting this winter collection with her unique sensibility. She naturally carries items with various textures and silhouettes, conveying an urban and comfortable atmosphere even in simple everyday scenes. The collection, featuring cozy textured knits, soft-touch coats, oversized down silhouettes, and shearling jackets, embodies JUCY JUDY's unique yet modern sensibility, completing a stylish winter fashion in everyday life.

Lee Yoo-mi is set to take on a new acting challenge in the upcoming Netflix thriller drama 'You Killed Me,' where she plays the protagonist Hee-soo, who gets entangled in unexpected events, slated for release in November. Previously, she left a strong impression as player 240, Ji-young, in Netflix's 'Squid Game' Season 1, becoming the first Korean actress to win the Emmy Award for Outstanding Guest Actress in a Drama Series with this role.

A JUCY JUDY representative stated, "This campaign captures the image of a woman seeking balance and relaxation in a day in the city, interpreted through Lee Yoo-mi's natural sensibility," adding, "We hope to complete each individual's daily life warmly through JUCY JUDY's winter collection."

The pictorial with Lee Yoo-mi and JUCY JUDY products are available at offline stores nationwide and online at the official JUCY JUDY mall (TBH SHOP), Instagram, Naver Smart Store, W Concept, and Musinsa.