XEXYMIX to Open Additional Store in Mongolia… Expanding Asian Business | 1 — [Photo Courtesy of XEXYMIX]

On the 30th, athleisure company XEXYMIX (CEO Lee Soo-yeon) announced that it is opening its third store in Mongolia, intensifying its expansion in the local market. This comes just two months after opening their second store in the capital, Ulaanbaatar, last April.

The third store is located in the southern part of Ulaanbaatar at the Tara Center, an area with the National Sports Stadium and National Park, along with various convenience and commercial facilities, and is densely populated with apartments and schools nearby.

XEXYMIX to Open Additional Store in Mongolia… Expanding Asian Business | 2 — [Photo Courtesy of XEXYMIX]

XEXYMIX believes that the first store at Zaisan Star Mall, the second at Emart Chinggis, and now the third store located in areas with high commercial and residential concentration will significantly attract customers.

The third store will showcase popular domestic products such as the Black Label Signature 360N, catering to the needs of Mongolian customers who have a high acceptance of Korean culture.

Since beginning its expansion into Mongolia in 2021, XEXYMIX has been working to raise brand awareness through collaborations with various influencers, events, and exhibitions. Recently, they have focused on customer communication via social media channels, aiming to establish a stable sales network.

A XEXYMIX representative stated, “As the athleisure trend is spreading in Mongolia, we are striving to capture the local market.” They added, “We are committed to providing local consumers with the K-athleisure experience through XEXYMIX and creating sustainable growth.”