MCM Unveils FW Photoshoot Featuring 'Icon of the Era' Yoon Bok-hee | 1 — [Photo provided by MCM]

Luxury fashion house MCM has captured attention with its 23 FW photoshoot featuring singer and musical actress Yoon Bok-hee, known as a 'legend of Korean popular music'.

MCM Unveils FW Photoshoot Featuring 'Icon of the Era' Yoon Bok-hee | 2 — [Photo provided by MCM]

The photoshoot, revealed in the October issue of 'Harper's BAZAAR KOREA', embodies one of MCM's directions, 'Ageless'.

MCM Unveils FW Photoshoot Featuring 'Icon of the Era' Yoon Bok-hee | 3 — [Photo provided by MCM]

'Ageless' represents the pursuit of personal style transcending generations, and MCM has consistently presented products for those expressing unique styles regardless of age.

MCM Unveils FW Photoshoot Featuring 'Icon of the Era' Yoon Bok-hee | 4 — [Photo provided by MCM]

In this photoshoot, Yoon Bok-hee, alongside MCM's 2023 F/W collection, breaks generational boundaries with her unique and lively expressions and movements, blending seamlessly with MZ generation models. Effortlessly embodying MCM's outfits, she personifies the brand's 'Ageless' identity.

Her vibrant presence throughout the shoot showcased her unparalleled charm as a representative 'fashion icon' of Korea. The MCM 2023 F/W collection revealed inthe photoshoot is set to be released sequentially starting in November.

Meanwhile, the MCM photoshoot featuring the iconic Yoon Bok-hee can be found in Harper's BAZAAR's October issue, on their website, and official Instagram.