Roman high jeweler Bvlgari announced that it has appointed global artist Dua Lipa as its new global brand ambassador.

Dua Lipa is one of the most influential artists of her generation, having built a global career grounded in an unwavering belief in artistic freedom, authenticity, and creative excellence. A multiple winner of the Grammy Awards and the BRIT Awards, she has amassed billions of streams worldwide and has established herself as a powerful, enduring voice shaping contemporary culture.

“Dua Lipa embodies a vision of modern empowerment and freedom that resonates deeply with the values Bvlgari stands for. She is a strong, authentic voice redefining what success means, and through her artistry and confidence, she inspires women around the world to embrace their inner strength. We are delighted to welcome her as Bvlgari’s global brand ambassador and to begin this new journey together.”

“To be partnering with a brand as iconic as Bvlgari is truly special. I’m thrilled to become part of a house that captures confidence, creativity, and modern femininity. Bvlgari pieces always add the perfect finishing touch, elevating a look beyond simple styling and turning it into a true ‘moment.’”