Premium mobility brand RIMOWA has unveiled the 'Groove Collection', a groundbreaking evolution of its iconic suitcase.

The first-ever full leather bag collection by RIMOWA showcases the brand's signature craftsmanship and iconic design with a modern and unique sensibility, creating a fresh buzz among many upon its launch. Crafted meticulously with premium leather from Italy, the Groove Collection features four types of bags: Large Crossbody Bag, Small Crossbody Bag, Shopper Bag, and Sliding Hobo Bag, each available in different color variations.

To celebrate the launch of this special new Groove Bag Collection, a store event was held on the 23rd at RIMOWA's Cheongdam flagship, drawing attention with visits from hot celebrities.

The first celebrity to appear was actress Shin Ye-eun, who is expanding her filmography and broadening her acting range. She wore the newly launched Groove Small Crossbody Bag in pink, exuding a fresh and lovely vibe, showcasing her ability to embody the brand as a friend.

The Groove Small Crossbody Bag in pink not only features a refreshing color but also an iconic top handle structure inspired by classic suitcase handles, leather texture, and a detachable strap for versatile styling. Shin Ye-eun paired it with RIMOWA's Essential Cabin White suitcase at the photo wall, brightening up the Cheongdam area.

The second celebrity to appear was Dino from the group SEVENTEEN. He showcased a stylish look by wearing the Groove Large Crossbody Bag in silver as a cross bag.

Following last year's original bag collection, this marks his second encounter with RIMOWA bags, once again expressing his unique RIMOWA bag styling. The silver color, reminiscent of RIMOWA's iconic suitcase, creates a glamorous and urban mood. With the adjustable wide strap, it combines RIMOWA's essential active and functional elements. Dino matched it with RIMOWA's Classic Cabin Black suitcase at the photo wall, emphasizing the organic connection between the suitcase and the bag handles.

The last celebrity to appear was S.Coups, the leader of the group SEVENTEEN and a brand friend of RIMOWA. As a brand friend, he showcased a unique RIMOWA styling by combining the brand's iconic Original Cabin Silver with the new Groove Sliding Hobo Bag in black.

The Sliding Hobo Bag stands out for its spaciousness, detachable internal pouch, and easily adjustable strap, making it versatile for both travel and everyday use. Moreover, the chicness of black leather is enhanced when paired with the silver color of the Original suitcase, doubling its modernity.

This Groove Collection, perfect for showcasing three distinct styles, is available at RIMOWA stores nationwide and on the official online store.