[Photo courtesy of E.B.M (Edition By Misha)]

The young contemporary brand 'E.B.M (Edition By Misha)' has unveiled its 25 FALL campaign pictorial 'ENDLESS-BOUNDARIES, MY WORLD' with ambassador NANA.

This campaign encapsulates the expansion of freedom and individuality without boundaries under the keyword 'RAW & REAL'. Against a backdrop combining concrete textures, open spaces, and flowing light, Nana transcends the frame, showcasing a more liberated gaze and completing a striking and sophisticated style.

In the pictorial, Nana maximizes visual tension through the harmony of black and primary colors. By mixing and matching loose outerwear with mannish pants, and dresses and skirts with refined silhouettes, she creates a sophisticated fall look, while oversized outerwear and layering styling reveal her unique personality and confidence. Additionally, she perfectly embodies E.B.M's distinct brand sensibility with practical items like knits, sweatshirts, and denim jackets.

The restrained silhouette and bold colors, along with Nana's confident attitude, showcase essential freedom within unrefined beauty, clearly expressing the brand mood E.B.M pursues. The harmony of black and primary colors and the traces of space maximize visual tension, further emphasizing the campaign's message.

Meanwhile, the brand is beginning to expand its stores alongside this campaign. Starting with the AK Plaza Suwon branch on August 29, the Starfield Goyang and Suwon branches will open consecutively in September, while also expanding its presence on major online platforms.

The new collection will be pre-released at offline stores, on their official mall Siseon.com, and W Concept starting September 11, and from the 15th, the range will expand to 29CM, SSF, and HAGO. Additionally, E.B.M's signature item, the 'EDITION by ME' top, will be newly released in wool knit.

To commemorate the launch of the new campaign, a 10% discount on all items and a cap giveaway event for customers purchasing over 300,000 won will be held. Furthermore, at 8 PM on September 18, a live broadcast with stylist Seo Soo-kyung will offer styling suggestions for key items from the new campaign and provide an opportunity for real-time interaction.